Sarah Denefle

Sarah Denefle is an accomplished professional with extensive experience in customer journey analytics and e-commerce. Currently serving as Team Lead Customer Journey at AUTO1 Group since February 2021, Sarah has progressed through roles as Senior and Customer Journey Analyst. Prior to this position, Sarah worked at Niji from January 2018 to September 2020, leading significant e-commerce projects for clients such as La Poste and Carrefour. Sarah’s expertise includes client portfolio management, market research, and the development of digital strategies, along with hands-on experience in project management and innovation within the recycling sector at PAPREC GROUP. With a solid educational background that includes an MBA from ESSEC Business School, Sarah holds multiple degrees in business and law, further enhancing a diverse skill set that bridges technology and consulting.