Oliver Lay

Oliver Lay currently serves as the Vice President at AutoCanada since June 2023, after a long tenure of over 15 years as General Manager at Northland Volkswagen, recognized as Calgary's top Volkswagen dealership. During this period, Oliver Lay has held various roles, including General Sales Manager, Sales Manager, and Master Sales Consultant, achieving the distinction of Top Volume Salesperson and contributing to the dealership's success in winning the Consumer's Choice Award from 2011 to 2014. Oliver Lay has also held leadership positions within Volkswagen, including Alberta DMA President and member of the Volkswagen Finance Dealer Advisory Council. Educational qualifications include a Bachelor of Business in Automotive Management from Northwood University and an Advanced Diploma in Automotive Marketing from Georgian College.