Jeff Law is a seasoned professional in experience design, currently serving as the Director of Experience Design at Autodesk since June 2025. Prior to Autodesk, Jeff held the position of Director of Experience Design at Electronic Arts (EA) from April 2018 to June 2025, focusing on cultivating a creator-centric culture for Frostbite. Additionally, Jeff has held roles such as Senior Manager of Experience Design with the City of New Westminster and Senior Manager of Customer & Channel Strategies at the Insurance Corporation of British Columbia (ICBC), where responsibilities included overseeing customer strategy and enhancing user experience. Jeff has also contributed as a Senior UX Strategist at BC Hydro and was a co-founder and CEO of BlackOwl Enterprise Group Ltd. Jeff holds a Bachelor of Commerce with Honours in Marketing from The University of British Columbia.
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