Lauren Frieband

Lauren Frieband is an experienced marketing professional with a strong focus on account-based marketing in the technology sector. Currently serving as Principal Account Based Marketing Manager at Autodesk, Lauren leads targeted programs for mid-market Product Design & Manufacturing accounts. Prior roles include Solution Marketing Manager at VMware, where responsibilities included demand generation for Data Center and Cloud products, and Senior Marketing Manager at the Lawrence Hall of Science, UC Berkeley, where Lauren developed multi-channel marketing programs and successfully launched exhibits. Additional experience includes consulting for small businesses, donor relations at Jewish Family & Community Services East Bay, and educational roles at the Santa Cruz Museum of Art & History and the California Association of Museums. Lauren holds a BA in Anthropology and Psychology from the University of California, Santa Cruz, and a Masters Certificate in Museum Studies & Business Administration from John F. Kennedy University.