Florian Graf

Florian Graf is an experienced pricing and strategy professional with a strong background in leading cross-functional teams and managing complex projects. Currently serving as Director of Pricing at AUTODOC, Florian Graf previously held various leadership roles at Zalando, including Head of Strategy & Projects, where responsibilities encompassed strategy definition, operational planning, and program leadership for significant initiatives across multiple business units. Notable achievements include executing a customer lifetime value framework and driving incremental profits through improvements in the Pricing Platform. Prior experience includes roles at airberlin as Team Lead Revenue Management and Austrian Airlines as a Pricing and Demand Analyst. Florian Graf holds a Master's degree in International Business from WU (Vienna University of Economics and Business).