Sandra Dax serves as CEO at Pininfarina Deutschland GmbH since October 2023, with an impressive background spanning over two decades in various leadership roles within the automotive industry. As Co-Founder and Executive Consultant at AnAttitude, Sandra specializes in strategic guidance for startups and established businesses, with a focus on automotive and mobility services. Additional positions include co-CEO of AUTODOC, where Sandra develops long-term strategies for aftermarket eCommerce, and previous roles at SAP SE as Global VP for Business Development in the automotive sector. Sandra's extensive experience at BMW Group includes Vice President roles and strategic sales positions across Europe, complementing a foundational degree in Business Administration from Hochschule Landshut.
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