Bharat Mehta has extensive experience in mobile performance marketing, currently serving as the Business Head - Mobile at Intellect Ads since October 2016 and also at Automate360 since March 2020. With a strong focus on media buying and planning, Bharat manages key functions such as publisher acquisition, account management, and campaign optimization, ensuring delivery surpasses traditional performance indicators. Prior roles include positions at Pointific Digital Private Limited where responsibilities involved mobile marketing management and business development. Bharat began an academic journey at Amity Institute of Nanotechnology, culminating in an Integrated Master of Technology (M.Tech.) in 2013, complemented by research internships at imec in Belgium and various projects at Delhi University.
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