Bill Long

Director at Automotive Hall of Fame

Bill Long is President and Chief Operating Officer of the Automotive Aftermarket Suppliers Association (AASA), the light vehicle aftermarket division of MEMA, which exclusively serves and represents North American aftermarket product manufacturers. He also serves as Executive Vice President Government Affairs for MEMA, representing the business interests of all four MEMA divisions (AASA, HDMA, MERA, and OESA).

Mr. Long is a respected and highly recognized industry leader with more than 30 years of automotive experience in all sectors of the automotive industry.

Prior to joining AASA in 2012, Long served as president of Long Strategies LLC and as managing partner of BC Partners LLC, providing strategic planning, brand relevance, and leadership services to the automotive industry.

Bill is most recognized for his 25 years at Echlin/DANA, where he lead the company’s Engine Management Division and as Executive Vice President, North American Operations for Proliance International, a leading manufacturer of temp control and heat exchange products.

Long is also well-known in motorsports circles, where he served as a corporate officer for NASCAR in Daytona Beach and as a top executive for the IndyCar Series and the Indianapolis Motor Speedway.

Long serves on the board of the National Automotive Service Task Force (NASTF) and as member of the Northwood University Automotive Aftermarket Advisory Board and the Automotive Aftermarket Charitable Foundation Board. Long is also a past chairman of the National Car Care Council.

Mr. Long was awarded the prestigious MEMA Triangle Award and Northwood University’s Automotive Aftermarket Management Education Award, both recognizing his work in educating federal lawmakers and serving as a technical expert on issues concerning the industry’s access to vehicle on-board diagnostics and repair information. Long was honored with the Jack Arute Sr. Excellence in Motorsports Award for his contribution and dedication to the motorsports industry.


  • Director

    Current role