Alifya Poonawala

Alifya Poonawala is an experienced Account Manager at Keyloop since November 2024, focusing on automotive retailing solutions in the MENA region. Currently serving as a Digital Account Manager at Automotive Transformation Group since August 2022, Alifya has been leading digital innovations for a prominent automotive brand across GCC and MENA regions. Previous roles include Senior Executive at Kantar from December 2017 to October 2021, managing projects from conceptualization to execution, and an Executive at Kantar TNS. Early career experience encompasses a Research Intern position at Hindustan Times and a Copywriting Intern at Terribly Tiny Tales. Alifya holds a Bachelor's degree in Communication and Media Studies from Mithibai College and is currently pursuing a Master of Arts in Economics at the University of Mumbai.