Beatriz Pires

Beatriz Pires is an experienced content strategist with a robust background in influencer marketing and brand management. Currently serving as Coordenadora de conteúdo at InPress Porter Novelli, Beatriz manages content strategies for prominent clients such as Beats and Guaraná, while also collaborating on brand PR activations for AMBEV. Prior roles include content strategist at Rappi, where responsibilities encompassed digital presence and influencer engagement, and content specialist at Jüssi, focusing on strategies for Motorola. Additional experience spans influencer planning at Oliver Latin America for Itaú and community management at TubeLab for Cinépolis. Beatriz holds a Bachelor's degree in Public Relations and is pursuing a Master's degree in Strategic Foresight and Future Design at ESPM Escola Superior de Propaganda e Marketing.