Heloisa Jesus currently serves as a Customer Experience and Marketing Specialist and Senior CX Strategist at AUTOPASS S/A, where responsibilities include mapping customer journeys, identifying touchpoints, and implementing customer satisfaction metrics. Previous experience includes roles as Customer Experience Coordinator at TC, where Heloisa led content creation for the support knowledge base, and as Team Leader for Performance and Quality at enjoei, focusing on enhancing customer success interventions. Additional roles encompass content creation and social media management at OligoFlora, and communication internships at Unesp and the Secretaria Municipal de Cultura de São José do Rio Preto. Heloisa holds a degree in Social Communication with a focus on Journalism, alongside several certifications, and is pursuing an MBA in Marketing from USP/Esalq.