Laurent Didenot

Laurent Didenot is an experienced professional in the automotive industry, currently serving as the Business Unit Solution Director at Autorola Solutions since November 2024, focusing on optimizing financial performance in used vehicle sales. Laurent co-founded UX² in September 2020, providing tailored marketing services to automotive OEMs and enhancing customer experiences through innovative solutions. Previous roles include serving as Emerging OEM's Senior Manager at Reworld MediaConnect, Sales Business Development Officer at DentMaster, and General Manager at Recall France. Laurent's extensive background also includes leadership positions at PSA Peugeot Citroën and LeasePlan, where responsibilities spanned used car remarketing, strategy development, and sales management. Laurent holds a Business Finance degree from CFPB and a BTS in Business Management from Institut Pitiot LYON.