Atul Hirpara

The company is led by Atul Hirpara, who has 13 years of technology startup and leadership experience, combined with the deep alliance and product experience. Atul is the visionary that saw the retail industry transformation and the products that it would demand, and built exactly that. Atul has an MBA from Cornell and an Engineering degree from IIT-Bombay.

AVA retail brings true parity to physical retailers to what the top e-tailers can do, making them competitive again. Why can’t a retailer track every shopper as they travel through the store and interact with products? Why can’t they track dwell time and paths? Why can’t they deliver insights and predictions, in real-time and over time?

The answer is, with AVA retail they can. AVA retail leverages IoT sensors to digitally transform physical retail locations, creating digital footprints of in-store shoppers, store associates, and store inventory that was not available before. AVA retail then converts this data into insights through their Analytics dashboard, empowering retailers and CPG companies to create better shopper experiences, better staffing efficiency, and higher sales conversion.

This started out as a platform for shopper analytics, then grew to encompass compelling shopper experiences such as Smart Shelves and customized offers. And now this same platform is expanded to drive the cashier-less checkout solution, AVA SmoothShop.