Jerrika L. currently serves as a Senior Data Analyst at avad3 Event Production, where expertise is applied to optimize and manage company data to facilitate evidence-based decision-making across the organization. Previously, Jerrika was the first in-house Marketing Analyst at avad3, contributing to demand generation for the live event sector. With extensive experience in various marketing and operational roles, including Director of Operations for SnowGlobe Cloth eCommerce and Director of Digital Marketing & Social Media at Heartland Honda, Jerrika combines a strong background in both digital marketing and data analysis. Jerrika also holds a Bachelor's degree in Political Science and Government from the University of Arkansas, supplemented by international academic experience at Universitat Pompeu Fabra.
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