Michele Norton

Michele Norton has over 25 years’ experience in healthcare across many facets of the industry including payer, provider, ACO’s and life sciences organizations. She brings considerable experience and expertise in healthcare technology product, go to market strategy and marketing as well as optimization of clinical and analytics solutions and tech enabled services. Michele’s role includes defining the value and positioning, developing go to market strategies, and collaborating to create a strategic commercialization plan at scale for the Avalon portfolio of solutions. She is responsible for the full spectrum of marketing strategy and operations.

Prior to joining Avalon, Michele was the Chief Product and Strategy Officer at MobileSmith Health which focused on mobile care technology for patients across PeriOp services and previous Chief Marketing and Product Officer at HealthMyne which focused on novel AI-enabled radiomic solutions for RWD and Life Sciences markets. In addition, she has held various senior executive positions at SCIO Health Analytics an EXL company, Zynx Health part of the Hearst Health family and McKesson Corporation. Her clinical and nursing informatics background provides her with a unique perspective on the impact data and technology can have on care quality and outcomes. She is passionate about helping clients translate insights into action, improve processes, drive engagement, measure outcomes and disseminate results.

Michele received her Bachelor of Science in Nursing with high honors from the University of Florida and her Master of Science in Nursing with a healthcare informatics specialty from the University of Colorado Health Sciences Center. She has lectured and published nationally and internationally and is a member of several industry organizations.