Francesca Tassistro

Francesca Tassistro is a seasoned professional with over two decades of experience in design and user experience, currently serving as Senior Director | Head of Design & Creative Practice ICEG at Avanade since September 2011. In this role, Francesca is responsible for defining the go-to-market strategy for the Creative & Design Team, maximizing project value across ICEG, and collaborating with international clients such as Philip Morris and British Petroleum. Previously, Francesca held positions at Avanade including Senior Director | Experience Design Global Lead, establishing a Global Experience Design Talent Community, and Director | Experience Design Lead Italy, where significant contributions to customer experience offerings were made. Earlier career roles include leading the UX team at Digitas LBI and holding senior design positions at Altoprofilo Spa and Dartway Interactive. Francesca holds a Master’s Degree in Communication Science from Università degli Studi di Torino, awarded summa cum laude.