Marta Benedicto Contreras is a seasoned professional in sales operations with extensive experience across multiple industries. Currently serving as a Senior Sales Operations Consultant at Avanade, Marta drives sales excellence through data-driven insights and pipeline management. Previous roles include Sales Operations Management at Hubtype, where Marta focused on KPIs analysis and report preparation, and Sales Operations Manager at Capgemini Engineering, providing direct support to the Aerospace and Defence division with CRM management and strategic reporting. Marta co-founded Denim Hall Enterprise S.L., overseeing supplier negotiations and market entry strategies. Additional experience includes roles at Merck, Airbus Military, and Cognitum Consulting Group, highlighting expertise in market adaptation and economic evaluation. Academic qualifications include a Master's degree in Industrial Economics and Markets from Universidad Carlos III de Madrid and a Bachelor of Business Administration from Trinity College Dublin.