Beatriz Landeros

Beatriz Landeros has over 15 years of experience in the consulting and communications fields. From 2014 to present, they have worked as CX & Marketing Director and Head of Marketing Cloud & Design Thinking at AvanSaaS Consulting, where they are responsible for Oracle Marketing Cloud & Customer Experience (Oracle CX). Beatriz also innovates to create new business opportunities. Prior to this, they were CoFounder ll Commercial Director & Innovation Unit at DKT Innitiative Mexico Communication from 2005 to 2014. In this role, they developed and implemented Journey Map to identify new business opportunities, develop customer relationships and create business proposals. Beatriz also managed client relationships and led the business development, sales, customer service and marketing teams.

Beatriz Landeros completed a Certified Digital Marketing Specialist - Digital Strategy & Planning program from the Digital Marketing Institute between 2018 and 2019. Beatriz also obtained a Postgraduate Diploma in Digital Marketing from the same institute in 2017. Beatriz also holds a diploma from the Instituto Tecnológico Autónomo de México. Additionally, Beatriz has obtained certifications from Oracle, including Oracle Eloqua and Oracle Content Marketing Cloud Service 2013 Certified Implementation Specialist (November 2016), Diplomado en Marketing Digital from Universidad Pontificia Bolivariana (March 2016), Oracle Eloqua Marketing Cloud Service 2018 Sales Specialist Assessment, Oracle Responsys Marketing Platform Cloud Service 2017 Sales Specialist, and Oracle Social Relationship Management Sales Specialist.