Avant Arte
William Widnell has extensive experience in videography and video editing. William currently works at Avant Arte as a Video Editor, where they collaborate with content writers, creative leads, and producers to create compelling stories about renowned artists. In this role, William crafts short-form video edits for various digital platforms to engage and inspire Avant Arte's large following. Prior to this, they worked as a Videographer and Editor at Maker&Son, where they honed their skills in capturing and editing high-quality footage. Additionally, William has experience as a Junior Researcher at Twofour Group, a Logger at Twofour Group, a Film Crew member at Boomtown Fair and MTV UK, Northern & Eastern Europe, and a Sales Associate at Urban Outfitters.
William Widnell attended Devonport High School for Boys from 2007 to 2012, and then went on to study Film & Screen Studies at Bath Spa University from 2015 to 2018. During their time at university, they obtained additional certifications in various aspects of video production and editing from Lynda.com, including Video Foundations: Cameras and Shooting, Video Production: Location Audio Recording, Video Production: Location Lighting, Learning Video Production and Editing, and Video Script Writing.
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Avant Arte
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Avant Arte wants to make art radically more accessible for a new generation. The company began as a cult blog of contemporary artists, initially inspired through rap lyrics and hip-hop album covers. That blog grew organically into the world’s largest and most engaged online art community, with more than 2 million of their followers under the age of35.The company collaborates with iconic contemporary artists like Jenny Holzer, Cai Guo-Qiang, Claire Tabouret and the Chapman brothers, making their work more accessible to younger collectors through sculpture editions, print editions and unique works on paper. And they have built a highly engaged community of next-generation art collectors, which means Avant Arte’s artist launches are heavily oversubscribed, with many behaving more like fashion drops, selling out in under 30 seconds. Avant Arte's vision is to inspire a generation of millions of young people who love art like they love music and who collect works like they build their wardrobe.