Craig White

Partner at avantage

Craig White serves as a Partner at Avantage, a consulting and managed services firm focused on enhancing customer experiences and outcomes. Prior experience includes principal roles at CDW Clarity Consulting and Claritygroupwest, where strategic management and business planning services were provided to technology firms. At GoCo, formerly Radiant Communications Corporation, Craig led the transformation into a national managed service provider and played a crucial role in the company's acquisitions. Earlier positions include Vice President at Mr. Lube Canada, Electronic Arts, Bell Canada, and Rogers Communications, where significant operational and revenue growth was achieved. Craig’s career began at Hewlett-Packard, where progression through various roles in sales and management laid a strong foundation in the technology sector. Education includes completion of an Executive Development Program in Information Technology at Brown University and studies at Toronto Metropolitan University and Ryerson University.

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