Irene N.

Irene N. has over a decade of experience in B2B and B2C marketing, currently serving as Analista Soporte Gestión Comercial y Marketing B2B at Avantek Soluciones PLM S.L., where responsibilities include commercial objective tracking, revenue and cost management, and strategic analysis with a focus on data-driven decision-making. Irene has developed and implemented dashboards to monitor business activity, managed B2B lead generation campaigns, and streamlined CRM processes, achieving a sixfold increase in initial revenue. Previously, Irene held marketing and sales roles at Barclaycard, where responsibilities encompassed executing corporate client strategies, client retention, and direct marketing initiatives. Irene holds a Master’s degree in Commercial Management and Marketing from ESIC Business & Marketing School.