I help clients develop strategic brand propositions and translate them into
⏤ Positioning & brand platforms
⏤ Omni-channel customer experiences
⏤ Operational cultures
In 15+ years
Worked in: Banking, Corporate, Fashion, FMCG, Luxury, Real Estate, Retail, Startups, Telco
Clients include: eBay, Diageo, Nationwide, Nokia, Pandora, Primark, Veon, Vodafone
LATELY
⏤ Developed mental wellness voice bots for a non-profit
⏤ Led CX transformation across environments & staff behaviour for one of world’s largest jewellery companies (+10% sales in new stores)
⏤ Remotely managed cross-functional teams across London, Amsterdam & Sydney
⏤ Delivered CX transformation of a major financial institution
⏤ Increased agency efficiency & profitability through new processes & working culture
PERSONA
⏤ Read: Bloomberg, Business of Fashion, The Verge, Vanity Fair, WaPo
⏤ Watch: The Diplomat, John Oliver, Met Opera, The West Wing
⏤ Listen: Decoder, The Happiness Lab, On, Pivot, The Vergecast
⏤ Like: 30K walks, writing stories, painting with my daughter, vodka martinis (in any order)
"A very pleasant individual"
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