James Potter

James Potter serves as the Deputy Group Chief Executive Officer at Aventum Group since May 2021, focusing on group expansion through mergers and acquisitions as well as talent acquisition. Prior to this role, James was the Chairman of the Board and Chief Executive Officer at Rokstone Underwriting from March 2017 to June 2025, overseeing a managing general agent with gross written premiums exceeding USD1 billion. James also held the position of Deputy Chief Executive Officer at Direct Insurance London Market from October 2015 to May 2021, while previously working in various London Market broking roles and underwriting positions at companies such as Aon Re, Price Forbes, Allianz Global Corporate & Specialty, and RSA from 1996 to 2015.