Esteban Lucero

Esteban Lucero serves as the Head of Brand at AVERA since March 2022, with prior experience as Brand Manager at GAIA Design from May 2019 to February 2022. Lucero has a strong background in brand strategy, campaign management, and content creation, overseeing various initiatives including brand awareness and influencer collaborations. Earlier roles include Social Media Manager at louré and Digital Marketing & E-Commerce at L’OCCITANE Group. Lucero co-founded KOYOT and has contributed to multiple positions involving branding, digital coordination, and design, underpinning a robust understanding of digital marketing and storytelling. Educational achievements include a licentiate degree from EDINBA, an MBA specialization in Digital Marketing from thePower, and a current diploma in Next Gen Branding from CEDIM México.