Yan Li Yap is an experienced B2B growth marketing strategist with over 15 years in APAC and global roles at Fortune 100 companies. Currently serving as the Head of Growth Marketing for AVEVA, Yan drives brand expansion and new-logo acquisition in the Pacific region, utilizing AI-powered systems and digital analytics to enhance growth efficiency. Previously, they were the Global Customer Insights Marketing Lead at Cisco, where they expanded a customer insights tool and implemented various successful marketing strategies, earning multiple prestigious awards. Yan holds a Bachelor's degree in Business Management from Singapore Management University.
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