Jeff Cemer

Director of Marketing at Avi-on Labs

Jeff Cemer has worked in the marketing and ecommerce industry for over 20 years. In 2015, they were the Director of Marketing at Avi-on Labs, where they successfully led initiatives to change the ecommerce platform and direction to enable the company to be more agile and nimble with marketing campaigns. Jeff also defined customer communication and marketing flows and instituted a customer relationship system to increase and track customer satisfaction. From 2012 to 2015, they were the Director of eCommerce at LifeVantage, where they led the most successful product launch and campaign initiative in company history, owning all strategy, messaging, design, print and web applications for a new skincare line, while increasing the company stock value by 32%. Jeff also launched a mobile-first site which grew overall traffic over 30% and increased mobile traffic from less than 20% to over 50%. From 2002 to 2012, they were the Director of Web Marketing at DAZ 3D/DAZ Productions, where they spearheaded the testing and rollout of a new marketing and ecommerce platform that increased overall revenue 10x. Jeff also designed and implemented a robust real-time analytic and reporting application used to create a detailed data-driven marketing calendar and successful promotion schedule. From 1999 to 2002, they were the Creative Services at MyFamily.com, where they developed and designed creative for online marketing, email marketing, and site merchandising with an emphasis on ecommerce.

Jeff Cemer attended Harvard Business School Executive Education in 2006, where they studied Digital Marketing. Jeff also attended UC Irvine, though their field of study is unknown.

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Timeline

  • Director of Marketing

    August, 2015 - present