Heather Zhu

Heather Zhu has a diverse work experience in various marketing and management roles. Heather is currently working as a Traffic Acquisition Manager at AviaGames Inc, where they specialize in website building, UI/UX design, and SEO strategies. In their previous role as a Senior Marketing Specialist at Joyin, Inc., they focused on SEO content, social media, influencer marketing, and PR sponsorship. Prior to that, they served as an Account Manager at Student Medicover. Heather also held leadership positions at USC CGSA, where they were the President and Vice President, overseeing various departments and working on building relationships with different industries. Heather has also worked as an Account Executive at Bridge Digital.

Heather Zhu completed their Bachelor's degree in Marketing/Marketing Management, General at the University of Miami Herbert Business School from 2014 to 2017. Heather then pursued a Master's degree in Gerontology with a specialization in entrepreneurship at the USC Leonard Davis School of Gerontology from 2018 to 2020. Additionally, they earned a Master of Science in Gerontology from the University of Southern California in 2020. Furthermore, they have obtained various certifications, including Introduction to SQL and SQL for Joining Data from DataCamp in August 2022, and SQL for Data Science from Coursera in August 2022. Heather Zhu also completed certifications in HTML Essential Training from LinkedIn in July 2022, SEO from eMarketing Institute in July 2022, Social Media Marketing Foundations and Writing Emails People Want to Read from LinkedIn in April 2021. In addition, they obtained certifications in Decision-Making and Scenarios, Modeling Risk and Realities, Fundamentals of Quantitative Modeling, and Introduction to Spreadsheets and Models from Coursera in February 2021. Finally, Heather Zhu completed certifications in Google Analytics from Google Analytics in September 2022 and Advanced Google Analytics from Google Analytics for Business in March 2021.