Frederico Pedreira

Frederico Pedreira assumed the role of President and CEO of Avianca in January 2024, following his appointment as Deputy CEO in September 2023. His primary mandate as CEO is to continue the successful implementation of the business plan. Frederico initially joined the company as COO in 2021, where he took charge of the company's operations, service, and business model transition during his tenure as COO. Mr. Pedreira played a pivotal role in clearly defining and reconfiguring the Avianca product and its overall value proposition, while ensuring safe and punctual flights. He orchestrated the transformation of the operational area, leading a team of over 10,000 employees to champion the new business model, streamline processes, reduce inefficiencies, and restructure the fleet.

With a 15-year career in various airlines, Frederico has held key positions such as Chief Executive Officer, Executive Vice President, and Chief Financial Officer. His extensive experience spans business transformation processes, customer service enhancements, and management changes in both corporate and non-profit organizations. Born in Lisbon, Portugal, Frederico is an Aerospace Engineer with degrees from the Technical University of Lisbon (Portugal) and SUPAERO (France), and he holds an MBA from the INSEAD business school (France and Singapore).