Ed Croft

Ed Croft is an experienced Account Manager at Avid Technology, specializing in video production solutions for clients in the UK, Ireland, and Israel since February 2015. Prior experience includes serving as Solutions Sales Manager at VMware, where Ed provided consulting and technical account management for commercial customers in Northern EMEA, exceeding quotas during challenging market conditions. Ed has also held significant roles at Sony, overseeing professional services and product solutions in EMEA, as well as at Silicon Graphics, managing technical relationships in the Telecommunications, Media, and Entertainment sectors. Ed holds a BSc and PhD in Chemistry from the University of York and has pursued further education in strategic sales and bids, alongside ITIL certification.