Jake Smith is a Development Regional Manager at Avidity, overseeing the North team on the Microsoft account. With extensive experience from notable brands like PepsiCo, Heineken, and Nestlé, Jake has a strong background in driving sales and brand growth. Previously, they held roles such as Territory Manager at Retail Sales Solutions and Commercial Executive at Finlays. Jake's educational foundation includes time at the University of Lancaster, where they honed their skills relevant to the FMCG and tech industries. Passionate about innovation, they thrive in dynamic environments, continuously striving for excellence and improvement.
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