Herb Hernandez

Herb Hernandez, MBA, is an experienced professional in product marketing and sales enablement, currently serving as Senior Product Marketing Manager for the Real Estate and Construction verticals at AvidXchange, Inc. since September 2020. In this role, Herb drives go-to-market strategies, collaborates with cross-functional stakeholders, and defines market problems to support growth objectives. Prior to AvidXchange, Herb had a lengthy tenure at IBM from January 2007 to September 2020, where key roles included Program Director for Sales Enablement in Global Technology Services and multiple Senior Product Marketing Manager positions across various service lines. Herb holds an MBA from the University of Michigan - Stephen M. Ross School of Business and a dual BA in Psychology and Philosophy from Northwestern University, complemented by recent certification from the Product Marketing Alliance.