Ally Noormohamed

Ally Noormohamed is a seasoned UX designer with extensive experience in leading user-centered design initiatives across various organizations. Currently a Senior UX Designer at Aviso Wealth, Ally is focused on enhancing the Qtrade Direct Investment and Qtrade Guided Portfolio web applications. Prior roles include Staff and Senior Product Designer at Sign In Enterprise, where Ally contributed to product roadmaps and brand identity redesigns. Additional experience includes leading UX design at TELUS Digital, overseeing applications and online sales initiatives, and mentoring design teams. Previous positions also include UX Design Team Lead at Absolute Software and UX/UI Designer at Ritchie Bros. Auctioneers. Ally holds a Certificate with Distinction in Applied Web Development and a Diploma in Electronics Engineering - Telecommunications Technology from the British Columbia Institute of Technology.