Aviso Wealth
Jim Partington has a diverse work experience spanning several industries. Jim started their career as an Account Executive at McCann, where they managed the Coca-Cola Classic business and received recognition for their contributions to an award-winning advertising campaign. Jim then worked as a Specialist in Brand, Retail, and Product Marketing at Levi Strauss & Co.
Jim later joined LoyaltyOne, where they held multiple roles. As an Associate Director, they crafted LoyaltyOne's B2B digital roadmap and led the digital transformation of web, email, social media, and CRM strategies. Jim was also promoted to oversee the business transformation of AIR MILES' eCommerce D2C business.
Jim's experience at Cineplex involved developing strategic plans to drive business results, maximize customer lifetime value, and lead the digital transformation and product marketing strategies.
Jim also founded their own consultancy, Partington Marketing & Loyalty/CX Consultancy, where they worked with senior management to transform the customer experience and increase customer lifetime value.
Additionally, Jim served as the Director of Loyalty CX, Digital, Brand, and Product Marketing at Sysco Canada Inc., where they road-mapped a customer experience transformation to increase market share and customer acquisition.
Recently, Jim has been an Advisory Board Member at VMS and is currently serving as the VP of Client Acquisition & Engagement at Aviso Wealth. At VMS, they worked as a consultant focused on business development and driving incremental revenues through innovative digital products.
Overall, Jim Partington has a strong background in marketing, customer experience, loyalty, and digital transformation, with a proven track record of driving revenue growth and enhancing the customer journey in various industries.
Jim Partington attended Western University from 1987 to 1991, where they obtained an Honors Bachelor of Arts degree. In 2008, they also completed the Marketing Leadership Program, Executive Development at Ivey Business School, Western University.
Aviso Wealth
Aviso empowers better wealth management for all Canadians. We’re a leading wealth services supplier for the Canadian financial industry, helping hundreds of institutional and retail organizations gain a competitive edge. By connecting to our flexible centre of integrated products and services, our partners can deliver an enhanced wealth management experience to their clients. With approximately $110 billion in assets under administration and management, we’re an ambitious organization backed by the collective strength of our owners: the credit union Centrals, Co-operators/CUMIS, and Desjardins. Our team of experienced professionals embrace a “oneaviso” culture that celebrates leadership, innovation, partnership, responsibility, and community. Aviso Wealth Inc. ('Aviso') is a wholly owned subsidiary of Aviso Wealth LP, which in turn is owned 50% by Desjardins Financial Holding Inc. and 50% by a limited partnership owned by the 5 Provincial Credit Union Centrals and The CUMIS Group Limited. The following entities are subsidiaries of Aviso: Credential Qtrade Securities Inc. (including Credential Securities, Qtrade Direct Investing, Qtrade Advisor, Qtrade Guided Portfolios and Aviso Correspondent Partners), Credential Asset Management Inc., Credential Insurance Services Inc., Credential Financial Strategies Inc., and Northwest & Ethical Investments L.P. NEI Investments is a registered trademark of Northwest & Ethical Investments L.P. (“NEI LP”). Northwest & Ethical Investments Inc. is the general partner of NEI LP and a wholly-owned subsidiary of Aviso Wealth Inc. Online brokerage services are offered through Qtrade Direct Investing, a division of Credential Online brokerage services are offered through Qtrade Direct Investing, a division of Credential Qtrade Securities Inc. Qtrade and Qtrade Direct Investing are trade names and/or trademarks of Aviso Wealth Inc. Qtrade Guided Portfolios is a trade name of Credential Qtrade Securities Inc.