AVITEUR is Patricia Gucci’s personal journey distilled into form – a brand born not from a family legacy but from the desire to redefine it, free from labels, expectations, and the weight of heritage.  Founded in 2019, AVITEUR was inspired by the glamour of travel in the 1950s and ‘60s.  The name combines the Latin word "avis", meaning bird, with the French word "voyageur", symbolizing the spirit of exploration.  Gucci’s design approach favours subtlety over extravagance, with high-quality materials, clean lines, and restrained embellishments.  Signature pieces include the Carry-on 19, praised by Forbes as “The World’s Chicest Carry-on Luggage”, the Gigi Bag, and the Cristallino, featuring the brand’s trademark weave. AVITEUR represents an excellence in Italian craftsmanship: each piece is meticulously handcrafted by specialist artisans from start to finish, prioritizing generational customs, local resources, and enduring relationships with the Made in Italy community. 

Showroom: Via Bigli 19, Milan

AVITEUR

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