Garance Ridard

Garance Ridard is currently a Team Lead Strategist in Performance Marketing at AVIV Group, responsible for translating business objectives into multi-lever action plans across France, Belgium, and Germany. With previous experience as Lead Account Strategist at Groupe SeLoger and Traffic Manager roles across various companies, Garance has a strong background in performance marketing, campaign coordination, budget management, and strategic recommendations. Educational credentials include master's degrees in Communication and Media Studies from Audencia SciencesCom and Management of Projects from Foreign Trade University, complemented by certifications in Google Ads and YouTube Ads. Expertise spans SEO, SEA, CRM, display advertising, and report analysis, with significant contributions to global traffic monitoring and multi-channel marketing initiatives.