Luis Antolin Hofrichter

Luis Antolin Hofrichter has a strong background in digital marketing, starting from their internships at House of Research GmbH and Ipsos. Luis then gained experience at Carat before moving on to pilot-group where Luis led a digital marketing consulting team. Currently, at AVIV Group, Luis serves as the Head of Performance Marketing Strategy Europe, leading a team that focuses on improving growth impact through various digital channels. Their education includes a Master of Arts degree in Marketing and Communication from Universidad Rey Juan Carlos.