Alessandra Wood

Alessandra Wood is a seasoned data analyst currently serving as a Senior Digital Data Analyst at Aviva since July 2025, focusing on data collection, implementation, and managing the Adobe Analytics solution. Previously, Alessandra held various influential roles at Direct Line Group from September 2016 to July 2025, including Senior Digital Analytics Specialist and Scrum Master, where mentorship and driving a data-driven culture were primary responsibilities. Earlier experience includes leadership positions at eFinancialCareers from August 2004 to September 2016, overseeing site reporting and web analytics, product management, and marketing initiatives across multiple regions. Alessandra's educational background includes various certifications in analytics and marketing, enhancing expertise in digital measurement and strategic insights.