Gordon Rutherford

Gordon Rutherford is an experienced marketing professional currently serving as the Interim Customer & Marketing Director at Aviva since May 2022, following a role as Head of Performance Marketing. Previously, Gordon held various positions, including Marketing Director for AXA Insurance's direct portfolio, overseeing digital and above-the-line marketing strategies from December 2009 to May 2022. Gordon has also worked as a Business Consultant, focusing on learning and development, and served as a Customer Champion at the Royal Bank of Scotland, where Gordon developed customer strategies. From 1995 to 2003, Gordon held senior management roles at Direct Line Group in e-commerce, marketing, and operations. Additionally, Gordon is an author of the critically acclaimed book "Midnight at the Old Aces," published in March 2013. Gordon holds an MBA from The Open University.