Louca Efthemi is an experienced professional in creative design and management, currently serving as the Head of Creative Studio at Aviva. Previously, Efthemi held the position of Associate Director - Head of UK & EMEA Pitch Design at Cushman & Wakefield, and served as a Senior Designer & Deputy Team Leader at Hamilton-Brown Business Graphics. Additional experience includes a role as a Senior Graphic Designer at Citi and a Middleweight Designer position at Rivendale Marketing. Efthemi holds a Bachelor of Applied Science (B.A.Sc.) in Global Politics and International Relations from Birkbeck, University of London, and a Higher National Diploma (BTEC) in Graphic Design from The Sheffield College.