Tim Johnson is a Marketing Effectiveness Leader at Aviva, where they currently lead marketing effectiveness initiatives to guide planning and investment decisions. With a rich background in econometrics and data science, Tim has held various consulting roles, including Senior Consultant at ScanmarQED and Managing Consultant at Ninah Consulting, where they built econometric models to enhance marketing ROI. Previous experience includes being the Lead Econometrician & Data Scientist at MoneySuperMarket.com and running their own consultancy, Psychonomic Consulting, focusing on improving marketing effectiveness for notable clients. Tim's educational background includes a Bachelor's Degree from the University of the West of England and a Master's Degree from Alliance Manchester Business School.
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