AVIXA
Melissa Cates Massey is a seasoned professional with extensive experience in sales and account management within the association and services industries. Currently serving as a Senior Account Manager for Exposition Sales at AVIXA since December 2022, Melissa previously worked at the Promotional Products Association International (PPAI) from September 2013 to November 2022, where significant achievements included record-setting advertising sales and playing a crucial role in generating non-dues revenue. Prior to PPAI, Melissa held management roles at Mohanna Sales Representatives and contributed to customer service efforts at PR Newswire. Melissa is a Texas A&M University graduate, holding a Bachelor of Science degree in Journalism.
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AVIXA
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AVIXA™ is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 11,400 enterprise and individual members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and is the leading resource for AV standards, certification, training, market intelligence, and thought leadership.