Dayna Badhorn

Badhorn most recently served as global vice president, strategic planning and corporate marketing, where she worked across global business units to identify growth opportunities to enhance Avnet's overall business portfolio, financial strength and market value. She also oversaw the strategy, planning and development of Avnet's global marketing initiatives.

Since joining Avnet in 1998, Badhorn has held leadership roles in sales, technical support, supplier management and business development. From 2016, she launched and oversaw Avnet's Emerging Business teams to find, evaluate and develop new profitable business opportunities, particularly in the startup space. Prior to that, Badhorn served as vice president, strategic planning for Avnet’s electronic components global business, where she led the digital transformation initiative and several other global growth programs.

Badhorn holds a master’s degree in business administration from University of Phoenix and a bachelor’s degree in electrical engineering from Worcester Polytechnic Institute. She serves on the board of CoValence Laboratories and is committed to community service and leadership development through her work with Homeward Bound. She was featured on CRN’s 2021 Women of the Channel List for her work accelerating channel growth.