Barbara Silva

Barbara Silva is a seasoned professional in the travel retail sector, currently serving as the Global Category Management lead at Avolta since 2023. With over a decade of experience, they have previously held key roles at Mars, NielsenIQ, and Walmart, focusing on category management and strategic planning. Barbara’s academic background includes a Bachelor's and a Master's degree from Instituto Tecnológico y de Estudios Superiores de Monterrey, complemented by a diploma from Universidad Panamericana. Their expertise lies in analytics insights, assisting retailers in optimizing business results through effective strategies.