Beatriz Macedo

Beatriz Macedo is currently the Regional Commercial Director for LATAM and the Caribbean at Avolta, bringing extensive experience in Travel Retail, Luxury, and FMCG from previous roles at prominent companies such as Dufry, L'Oréal, and ExxonMobil. They held various positions at L'Oréal, including Brand Manager for Fragrances Designer Brands and Garnier Bí-O. Beatriz has also served as the Head of Beauty Category for the Americas at Dufry from 2017 to 2023. They hold an MBA in Business Administration and Management from COPPEAD UFRJ and possess a degree in Advertising from the Federal University of Rio de Janeiro, complemented by an MBA in Marketing from Pontifical Catholic University of Rio de Janeiro.