Pedro Gonzalez

Pedro Gonzalez is an experienced professional who has held various strategic planning and consumer insight roles in well-known companies such as Avolta, Diageo, Dufry Group, Pernod Ricard, and GfK. With a background in Marketing and Business Intelligence, Pedro has been instrumental in leading planning functions, developing strategic insights, and organizing innovative projects to drive business growth. Pedro is skilled in identifying business opportunities, analyzing internal and external information, and implementing effective decision-making processes to enhance performance across different industries. Pedro's expertise lies in generating valuable insights, designing accurate approaches, and implementing solutions to improve operational performance and drive profitable outcomes.