Konstantin Smirnov

Konstantin Smirnov is an experienced professional in digital marketing and e-commerce, currently serving as the Head of Digital & Ecom at Avon since September 2020. With a strong focus on data-driven acquisition and retention strategies, Konstantin specializes in performance marketing and digital transformation. Prior to this role, Konstantin held positions such as Head of Marketing at Planeta Inform, where film marketing campaigns were developed, and Head of Digital & Ecom at MAY, where an e-commerce marketplace was successfully created. Additional experience includes working at VimpelCom as a Global Business Manager for accessories and at Microsoft as the Head of Accessory Business Unit, managing significant turnovers in multiple regions. Konstantin's extensive background also features roles at Nokia and various social networks, emphasizing a strong foundation in marketing strategy and consumer engagement. Konstantin holds a Master's degree in Management from the State University — Higher School of Economics.