AVOW
Daniel Joshua Jayaraj Suresh Rathnakumar is a Business Intelligence Engineer at AVOW, specializing in OEM on-device user acquisition and advertising in alternative app stores since February 2022. Previously, Daniel served as a Technical Reviewer at Packt, where contributions were made to books on Data Engineering in early 2022. An internship at EON in data engineering and analytics focused on SAP migration projects provided valuable experience in collecting user requirements and creating technical documentation. Prior to these roles, Daniel worked as a People Analyst at Sutherland, analyzing employee KPIs to provide business intelligence insights. Educational qualifications include a Master's degree in Business/Office Automation/Technology/Insight Generation/Digital Transformation from FOM University of Applied Sciences and a Bachelor's degree in Electronics and Communication Engineering from Anna University Chennai.
AVOW
App growth marketing is becoming extremely competitive with more than 100,000 apps released to the Google Play store alone every day, which makes it difficult for brands to gain visibility and traction. It is clear that there is a strong need for alternative advertising sources and partners beyond the major app stores and advertising networks likeApple, Google and Facebook. AVOW has built strong partnerships with OEM (original equipment manufacturer) like Xiaomi Mi Ads and others, to offer alternative, brand safe advertising inventory to apps such as 99 Taxis, Joom, etermax and Olymp Trade. 1. AVOW expands the mobile marketing mix for global advertisers.2. AVOW has premium partnerships with leading OEMs worldwide.3. AVOW bridges this gap by aggregating OEM inventory to increase advertisers’ return on advertising spend.