AVOW
Diem My Doan-Kalb is a seasoned professional in digital marketing and media buying, currently serving as a Senior Media Buyer at AVOW since December 2021, where expertise in OEM on-device user acquisition and advertising across alternative app stores is applied. Previous roles include Media Buyer at AVOW, Digital Marketing Intern at IOTIQ, Marketing Assistant at E.P.S Co., Ltd, and Coordinator Assistant at PhuHiep Fairtrade and Ethical Accessory. Diem My Doan-Kalb holds a Master of Business Administration from Leipzig University, specializing in small and medium-sized enterprise development, and a Bachelor's degree in Business Administration from Hue College of Economics.
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AVOW
App growth marketing is becoming extremely competitive with more than 100,000 apps released to the Google Play store alone every day, which makes it difficult for brands to gain visibility and traction. It is clear that there is a strong need for alternative advertising sources and partners beyond the major app stores and advertising networks likeApple, Google and Facebook. AVOW has built strong partnerships with OEM (original equipment manufacturer) like Xiaomi Mi Ads and others, to offer alternative, brand safe advertising inventory to apps such as 99 Taxis, Joom, etermax and Olymp Trade. 1. AVOW expands the mobile marketing mix for global advertisers.2. AVOW has premium partnerships with leading OEMs worldwide.3. AVOW bridges this gap by aggregating OEM inventory to increase advertisers’ return on advertising spend.