AVOW
Hems K.S. is an Associate Manager in Marketing at AVOW, specializing in OEM on-device user acquisition and advertising across alternative app stores since February 2023. Previous roles include Retail Management Executive at Cheil Singapore Pte Ltd, where responsibilities involved marketing and training for Samsung's mobile products, and Trade Marketing Executive at Samsung Southeast Asia and Oceania, focusing on brand advocacy and merchandising. Experience also includes customer service and maintenance at NEC Singapore, medical support in the Singapore Armed Forces as a Combat Medic, and laboratory assistance at the National University of Singapore. Hems holds a Master of Arts in Business and Organisational Psychology from Steinbeis Hochschule, a degree in Psychology from James Cook University, and a Diploma in Biotechnology from Singapore Polytechnic.
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AVOW
App growth marketing is becoming extremely competitive with more than 100,000 apps released to the Google Play store alone every day, which makes it difficult for brands to gain visibility and traction. It is clear that there is a strong need for alternative advertising sources and partners beyond the major app stores and advertising networks likeApple, Google and Facebook. AVOW has built strong partnerships with OEM (original equipment manufacturer) like Xiaomi Mi Ads and others, to offer alternative, brand safe advertising inventory to apps such as 99 Taxis, Joom, etermax and Olymp Trade. 1. AVOW expands the mobile marketing mix for global advertisers.2. AVOW has premium partnerships with leading OEMs worldwide.3. AVOW bridges this gap by aggregating OEM inventory to increase advertisers’ return on advertising spend.