AVOW
Ignacio Lagos Ruiz is a seasoned professional in ad operations, currently serving as Senior Ad Operations Manager at AVOW since May 2021, contributing to the company's reputation as a leader in mobile OEM advertising. Prior experience includes roles as Ad Operations Manager at Digitaland, where strategic networking and campaign management were pivotal, and positions at Sizmek, GroupM, and MindShare, where responsibilities ranged from creative solutions engineering to digital assistance for major clients like Diageo and LG Electronics. Ignacio received education in advertising at La Fundacion de Altos Estudios and Universidad del Salvador, enhancing expertise in the field.
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AVOW
App growth marketing is becoming extremely competitive with more than 100,000 apps released to the Google Play store alone every day, which makes it difficult for brands to gain visibility and traction. It is clear that there is a strong need for alternative advertising sources and partners beyond the major app stores and advertising networks likeApple, Google and Facebook. AVOW has built strong partnerships with OEM (original equipment manufacturer) like Xiaomi Mi Ads and others, to offer alternative, brand safe advertising inventory to apps such as 99 Taxis, Joom, etermax and Olymp Trade. 1. AVOW expands the mobile marketing mix for global advertisers.2. AVOW has premium partnerships with leading OEMs worldwide.3. AVOW bridges this gap by aggregating OEM inventory to increase advertisers’ return on advertising spend.